Akshit Shah's Work

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#1 - The Bass Diffusion Model

by Akshit Shah - 217 downloads

it is a model for the adoption of a new technology, Given P as the potential adopters of the new technology, and A as the actual adopters, the adoption of new technology takes place due to two process - 1) word of mouth and 2) advertising and any other external influence. the adoption rate AR from potential adopters is AR= WoM + AfA